With approximately 610 million members and growing, LinkedIn is the world’s largest business-oriented search engine. But most LinkedIn members see it as nothing more than a place to post their online résumé. According to the company, only 40 percent of members log in more than once a month. The other 60 percent, apparently, hope that others will simply find their résumés among the digital pile.
But the truth is, that’s not how LinkedIn works. To really gain value on the platform, you need to provide value to it in exchange. For example, having a complete profile — we’re talking info on your background, education, and areas of expertise — can help you achieve what LinkedIn calls All-Star status.