Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC).
According to a study by TurnTo Networks, 90% of consumers say that user-generated content influences their buying decision more than any other form of advertising. That’s because brands don’t pay for UGC (at least, they don’t in most cases). It’s unbiased and created by consumers who are satisfied with the offering of a business or brand.
