For today’s small business owner, it’s more important than ever to connect with your customers through well-designed, visually appealing social media content. Recent studies show a 21% uptick in monthly social media usage, demonstrating the time is now to connect and sell to your audience online.
But it can be hard to keep up with the latest social media and design trends while staying on top of the day-to-day of running a successful business. In fact, 90% of creators found trends and topics in visual culture are evolving faster than before. Pair that with rapidly multiplying content formats and platforms and it can be hard to know where to focus your marketing efforts.