Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. For example, webinar attendees increased 251% compared to last year’s attendance numbers and the hours of webinar content consumed increased 290%. This shows that webinars are a valuable B2B marketing strategy and are worth implementing into your marketing mix.
