Social media has truly changed the way brands can engage audiences. Today, brands are now partnering with influencers to push their products and services. These internet celebrities can be famous for all sorts of reasons. Some gained fame due to their viral videos or lavish lifestyles. Others are just “famous for being famous.” But no matter what their backgrounds are, many of them now have millions of followers.
What’s interesting is that these influencers can truly affect how their fans think and act. Kylie Jenner, who became famous mainly for being one of the Kardashian sisters, has gained so much clout with her base that a single tweet from her questioning Snapchat’s relevance caused its parent company’s stock value to drop by $1.3 billion. This happened back in 2018 and, even a year after the event, Snap’s stock prices haven’t quite recovered yet.
