In light of recent shakeups at tech companies, a possible looming recession and enduring inflation, it’s never been more important for companies to reallocate marketing budgets across a variety of platforms to maximize return on investment. Collectively, Apple, Microsoft, Amazon, Alphabet (Google) and Meta (Facebook/Instagram) have lost more than $3 trillion in market value this year alone, according to Bloomberg.
Frequent mass layoffs and highly volatile technology stock prices have led companies to wonder whether these firms are stable enough to continue advertising with. And even if they are, should channel priorities change?
