As digital marketers, most of you already know that there are two different ways to improve your SEO strategy. One is on-page SEO, and the other is off-page SEO. The steps you take on your website to boost your search ranking are called on-page SEO.
Off-page SEO, on the other hand, is just the opposite. Everything you do outside your website to boost your search results is known as off-page SEO.
Many digital marketers don’t consider off-page SEO as part of their SEO strategy. But in doing so, you fail to realize that by investing a little time and effort to improve your off-page SEO, you can massively improve your marketing strategy, build credibility, and attract more leads for your business.