It’s tempting to sink large amounts of money into your marketing budget when sales lag or the economy drags and revenues drop. However, you may be throwing your money away.
Before you jump on that new marketing fad or sign the pricey contract with the trendy boutique agency, take a few days to formulate crystal-clear answers to each of the following three questions.
1. Do you actually need more customers?
This might seem like a no-brainer. The impulse is to think “of course we need new customers!” However, that’s not necessarily always true.
