Some of the most well-rounded and effective PR programs include the full breadth of an organization’s human resources. That’s primarily because people do business with people, and the more an organization can showcase the real people on staff who are solving the real problems experienced by real human beings far and wide, the more likely it is that the business will resonate at a deeper level with more individuals.
Also, if leadership makes certain that everyone on a team is aware of the company’s public relations goals, there will be more champions across the organization looking for ways to contribute to the health of the business’s public-facing persona, and there will be more people thinking about how PR can help the company achieve specific goals.
