Chances are you’ve seen a chatbot on a website recently – maybe even today! By the end of this year, Outgrow predicts 80% of businesses are expected to have some chatbot capability. On top of that, Global Market Insights predicts that the chatbot market will exceed $1.3 billion by 2024.
So, if you thought chatbots were a potentially fading trend, think again. Instead, they continue to rise in the digital sales and marketing sphere as viable options for automated communication. And while they can put more time back in your teams’ day, effectively boosting productivity, there are certain mistakes to avoid when setting them up.