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3 Ways to Reach Customers Despite a Market Slowdown

December 7, 2022

A recessionary environment can be a make-or-break time for businesses. Some of today’s most successful companies were founded during recessions, such as Google during the dot-com bust of the early 2000s or Uber during the Great Recession of 2008. But for every company that thrives during a recession, there are many more that fail.

One of the key reasons that some companies succeed while others falter is how they handle their marketing and advertising spend during these difficult times. When a recession hits, businesses are quick to cut marketing budgets as they seek to reduce costs. But this can be a mistake.

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