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3 Ways to Use Influencer Marketing Without Paying for a Celebrity

December 24, 2019

“Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual’s expertise, popularity, or reputation. Marketing to an audience of influencers is similar to word-of-mouth marketing, but it doesn’t rely strictly on explicit recommendations.” (Marketing Schools)

53% of Americans consider product reviews and ratings as the most crucial attribute of the online shopping.

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