Ever since social media changed the paradigm of digital marketing and advertising, marketers have learned to set their sights on the next big trend. Over the next few years, it’s predicted that one of the main disruptors in social media and instant messaging will be chatbots.
What Is a Chatbot?
Chatbots are online or offline bots programmed to give automated and adaptive responses to improve the customer experience. Of the variety of bots now deployed on the Internet, the most common type would have to be the simple scripted bot – designed to give pre-defined responses to questions it receives.