Want to strengthen your CRM response and boost the ROI of your digital marketing efforts? It sounds like you are ready to adopt an account-based marketing strategy.
Account-based marketing is a strategic digital marketing approach that depends on customized marketing tools to reach out to customers, individuals, or client accounts on a personal level. On a small level, this may mean target emails instead of mass emails, on a larger level it could mean personalized responses based on browsing habits, interests, etc.
