You’ve probably heard this phrase ad nauseum: “No one ever got fired for buying from IBM.” It speaks to one of the greatest challenges for most startups: Winning the trust that comes with having an established, recognized brand.
If this describes you, content marketing can help. In fact, businesses that prioritize it generate three times as many leads and see 30% higher growth than those that don’t.
If you’re not convinced content marketing is for you, here are four reasons it’s important for businesses of all sizes — especially startups.
