IoT has become a buzzword in the tech world. It seems that everyone is talking about the Internet of Things today. However, it is well-deserved popularity. IoT solutions are able to fully transform a wide range of industries by automating and facilitating multiple business tasks. Isn’t it exactly what all managers are looking for? In this article, we’d like to talk about one particular industry and analyze how it is being transformed under the influence of IoT solutions. Let’s focus on the impact of IoT on marketing.