If you’re wondering how to integrate chatbots into your marketing strategy and encourage higher engagement, this article is for you.
A chatbot (also known as a talkbot, chatterbot, Bot, or IM bot) is a computer program that conducts a conversation in natural language via auditory or textual methods. It can understand the intent of the user and send a response based on data and the business rules of the organization.
Chatbots help businesses increase their availability to customers by working 24/7, while also replying to queries in personalized ways that are predetermined by the company.
