image credit: Pixabay

4 Ways to Use Chatbots in Marketing to Boost Customer Engagement

April 6, 2021

If you’re wondering how to integrate chatbots into your marketing strategy and encourage higher engagement, this article is for you.

A chatbot (also known as a talkbot, chatterbot, Bot, or IM bot) is a computer program that conducts a conversation in natural language via auditory or textual methods. It can understand the intent of the user and send a response based on data and the business rules of the organization.

Chatbots help businesses increase their availability to customers by working 24/7, while also replying to queries in personalized ways that are predetermined by the company.

Read More on Business 2 Community