Opt-in popup forms have generally had a bad reputation because they were misused in the early days of the internet. And for good reason. Who wants to have popups forced on them as soon as they arrive on a web page? Many popup forms were also difficult to close and often obscured the main content of a page.
Today, however, op-tin popups are sophisticated and essential tools for any business with a website. If you aren’t using a popup form or an opt-in popup tool, you’re losing a significant number of customers.