Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five years’ time. True enough, Facebook has since made great strides on the video front, rolling out Facebook Live and Messenger Day. Now known as Facebook Stories, the feature is the company’s take on ephemeral content, first made popular by Snapchat and later adopted by Facebook-owned Instagram.
