User-generated content is one social media marketing tactic you don’t want to ignore. Not only is user-generated content free but it’s actually one of the most effective strategies to getting more traffic to your website and increasing sales.
Why does user-generated content work so well? Because consumers trust their peers. In fact, customer reviews are trusted 12 times more than marketing coming directly from the organization. If you can display visual proof of real customers enjoying your product or service, other consumers will make a beeline to your website to become one of your customers too.