Marketing B2B tech companies is challenging.
For most, it requires investing significant efforts in creating awareness, generating leads, and closing sales. For B2B tech startups, you can also add the pressure that comes along with launching a new product, as well as the lack of resources to invest in marketing in the first place.
However, even without a big budget, you can still spread the word about who you are and why you’ve gone into business. Of course, you shouldn’t expect to pull out all the stops from day one. But with the right strategy, you can still put a robust framework in place and garner considerable attention along the way.
