In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone – that number will continue to soar in 2018.
Why should businesses care? It’s no longer just another social media marketing fad. In fact, it’s currently considered the best-for-ROI and fastest-growing online acquisition channel. According to Forbes, influencer marketing has proven to be the “most effective form of advertising.
Even though it’s one of the most-talked topics of 2017, there’s still a lot of misconception around the term – let’s begin with a definition.
