Mobile marketing is the newest addition to modern marketing techniques and one of the most powerful ones as well. It allows businesses to connect with their users through personal devices and hence, has a larger outreach than many other forms of media.
However, without a few basic guidelines, mobile marketing fails to produce the desired results. Mentioned below are a few tips that even beginners can employ in 2020.
Hyperlocal Targeting via Geofencing
Geofencing, a hyperlocal targeting technique, involves marking a specific geographic area and making a virtual fence around it. When anyone with your mobile app is within this geographic range, a push notification will be sent to the user with area-specific services.