This is an incredibly busy time in eCommerce. As the pendulum is swinging back towards brick and mortars and the world reopens, Q4 puts a lot of pressure on marketers to make up for the losses incurred earlier in the year.
Over the past few months, I’ve had the opportunity to host several experts in eCommerce marketing on our podcast, Optily Radio. At the end of each episode, I ask all the guests for one takeaway tip that they would like to make sure our listeners pay particular attention to.