In 2002, LinkedIn launched as a networking site for professionals. Fast forward 18 years and LinkedIn has grown to be one of the top social media platforms with almost 700 million active users. The platform has countless company pages, discussions and posts. And, due to their expansive advertising opportunities, LinkedIn is the second most used platform of B2B marketers.
LinkedIn’s ad platform provides everything marketers need to make sure they’re reaching the right audience with an effective ad spend. A powerful tool for inbound marketing, LinkedIn ad campaigns have the potential to drive high-quality traffic to your site, bring in new leads and possibly sales.
