Recent projections show that social media networks are expected to have more than 327 million regular users in the U.S. alone by 2027. In the global community, there are currently over 4.2 billion active users.
Consumer shopping habits are shifting more toward the online space, and traditional media is rapidly losing any meaningful effect on driving traffic, generating leads or encouraging customer loyalty.
Because of this, it’s no longer optional for brands to invest the time and resources needed to develop and maintain an engaging, active social media presence across all relevant platforms. Here are five ways the ConvertSocial team suggests to bring a solid social media presence that can work for your brand.
