image credit: Pexels

5 Social Media Metrics That Matter for Small Business

May 31, 2023

Via: CO

There are dozens of social media metrics you could track, from follower count to reach to likes and shares. The challenge for many small business owners is determining which metrics provide the best insight. It’s easy to get caught up in the details of each social media channel and miss the bigger picture: How well is your business performing?

Ultimately, the metrics you track depend on the size of your budget and your business objectives. For a new business, for instance, follower count and brand awareness are likely more important than overall sales and conversion rates. A more mature brand will want to see high engagement and click-through rates.

Read More on CO