Marketing collateral are informative marketing materials that highlight your company’s products or services. While marketing departments are starting to see budgets shift marketing collateral should remain a focus of your organization. It still plays an important role in your marketing mix. So, what are some ways to ensure that the marketing collateral that your team creates supports sales efforts and beyond? Here are five tips that will help you build your brand and effectively support your sales efforts.
Include in Your Integrated Marketing Strategy
