TikTok is much more than a passing fad. In fact, it was the most-downloaded non-gaming app in 2020, and boasts 100 million monthly users in the United States alone.
TikTok’s presentation of short videos paired with music clips has proven to be wildly popular, with clips featuring dancing, stunts, comedy and more going viral around the world.
Needless to say, the popular app has also been a boon for video marketers — at least, those who know how to take advantage of it. With options that include in-feed videos, hashtag challenges and more, there are plenty of opportunities for brands to reach a young, highly engaged audience.