Paid acquisition can help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail.
Check out these tips from Zach Labenberg, VP, Client Strategy, and Brian McKenna, VP, Strategic Partnerships, with DMi Partners, a digital marketing agency serving B2B and B2C clients.
1. Focus on early engagers.
Establish KPIs to measure and track success with early engagement by subscriber source. If you tried paid acquisition before but didn’t get the results you wanted, one of two things happened:
