When it comes to shopping, many customers have decided to take their business online.
Statista has estimated that 1.92 billion global buyers will participate in ecommerce activities in 2019. The number is expected to rise to more than 2 billion by 2021.
This demand for online goods has caused companies to be more creative in how they reach audiences online.
From dynamic email messaging to voice and visual search, companies have had to pull out all the stops to capture online audiences. Many of these tools are made possible by the power of AI and automation.