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5 Ways to Improve the B2B Customer Journey

March 1, 2021

Creating a strong customer experience is a team effort spanning marketing, sales, customer support, even finance. But marketing plays a leading role in convincing buyers they need something, long before a prospect has spoken to a person in your company. It’s marketing that’s there for every single stage of the buyer journey, and these five points will help you ease them along their way.

1. Make sure you’re on the right journey to start with

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