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5 Ways to Optimize PPC Advertising to Improve the Customer Experience

December 12, 2018

Advertising and customer experience – those two concepts may sound mutually exclusive.

When marketers today consider their customer experience initiatives, they rarely think about the impact of advertising.

And that’s a big problem.

According to a recent study, nearly 70 percent of consumers maintain they don’t trust advertising. Another 42 percent say they distrust brands – and for a good reason.

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