In December 2018, Instagram officially launched its new story feature, “Close Friends.” This feature allows you to create a list of “Close Friends” you can exclusively share stories with on a day to day basis.
This “Close Friends” feature was initially made for followers to share more private moments, one of many attempts Instagram is taking to make their app more about human connectivity.
Every marketer and entrepreneur knows that most, if not all, Instagram features made for pleasure can always be used for business.
