Visual elements are the first impressions for prospects that engage with your brand online. Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. For instance, Kimbia, a growing nonprofit fundraising company, refreshed their company image and marketing. By implementing strategic graphic design practices on the Kimbia website, they experienced a 21% increase in traffic and dropped their bounce rate from 65% to 45%.
Why is good graphic design important?
