The great thing about influencer marketing is that content has long-tail, long-term value. YouTube is perhaps the second largest search-engine in the world. To that end, marketers need to make sure the content they’re putting out there drives quality engagement. That way, your videos will continue to drive results for your brand months after they launch.
You need to check the boxes on everything, from maximizing the number of impressions to ensuring each individual has a positive experience with the content/promotion.