Think SEO happens all in Google and on-site? Think again.
SEO is about three things:
- Appealing to users, which in turn…
- Appeals to Google, which allows you to…
- Control the traffic and conversions on your website in a predictable, scalable way.
Interestingly enough, email is one of the most tried and true weapons in your digital marketing arsenal that can help you carry out number 1 and number 3, which then helps you appeal to number 2.
Further, email is one of the most controlled platforms you have. You can actively segment your subscribers by interest, behavior, source, and more.
