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6 Ways to Improve your Coupon Marketing Strategy and Increase Sales

April 22, 2019

Of all the reasons why customers buy something, saving money is near the top of the list. This need to save is why discount coupons have become a bigger part of running a successful ecommerce business. Studies show that customers spend 25% more money with a coupon than without one. There’s even a popular TV show that follows people as they buy hundreds of products with coupons.

Coupons are valuable to ecommerce because they inspire customers to take action. In fact, 48% of customers buy sooner when they have a coupon, and 37% of customers buy more than they normally would.

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