Of all the reasons why customers buy something, saving money is near the top of the list. This need to save is why discount coupons have become a bigger part of running a successful ecommerce business. Studies show that customers spend 25% more money with a coupon than without one. There’s even a popular TV show that follows people as they buy hundreds of products with coupons.
Coupons are valuable to ecommerce because they inspire customers to take action. In fact, 48% of customers buy sooner when they have a coupon, and 37% of customers buy more than they normally would.