Cold calling is a sales outreach tactic performed by directly phoning prospect clients to build a relationship and to sell services, whether it be cleaning, repairs, or landscaping. This technique has long been favored to achieve sales rep goals. Of course, it has changed over time to improve itself from a basic exercise to the strategic task it is today.
Nowadays, cold calling software helps the process of connecting with prospective customers. The software will assist in identifying prospects and guiding the process. Regardless of the software you use, there are three basic tenets of cold calling: