When Tinder first entered the scene, it needed to find a way to stand out in a sea of online dating options. So, it did what any good marketer would do: It created a sales funnel. A sales funnel is a process that leads potential customers through the journey from awareness to purchase. In other words, it’s a way to guide people towards becoming paying customers.
In Tinder’s case, they hosted Greek Life parties and recruited students to join their platform. Once these students were on Tinder, the app would then funnel them towards becoming paying customers by offering features that were only available to users who paid for the service.
