There’s plenty of startup marketing you should do for free — like brand building on social media, gaining website traffic through organic search, earning media coverage, getting online reviews on major platforms and simply talking to as many customers as you can.
Once you’ve done that and have those programs running smoothly, it’s time to consider paid marketing. Here are seven options you can layer on top of each other to fuel your startup’s growth.
1. Use paid social media to create interest
Unless you’re in retail or consumer product goods, you won’t get many sales directly from social media. That’s not how most people buy. So, instead of trying to close, try to create interest.
