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7 Reasons to Update Your Buyer Insights and Buyer Personas

November 24, 2020

We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us. A momentous occasion, such as a family vacation, captured in a photo evoking fond memories.

When you happenstance upon such a picture, it can bring to mind the story behind the picture. It is typical to also marvel at how much has changed. Children grown, a new home, remembering a friend from the past, and appearances much different than before.

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