Whether it’s for your own business or for your clients, targeting a local market can be difficult.
For one, you have to have a solid understanding of the scope of your local market and how your potential clients are searching for you, geographically.
Another factor is the possibility that you are up against some legacy competition that may rely on foot traffic and referrals – while you may be a new player in the field.
With that being the case, some digital marketing methods may not be as effective for you.
