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Never underestimate the value of a great first impression. In terms of loyalty, the first impression often lies within the rewards program’s name (and in its selection of rewards, but we’ve covered that in our rewards guide). Though you’ll have to choose the elements that are most important to your business, here are seven strategies to consider when choosing great loyalty program names, along with examples of companies that have used them.
1. Keep it Simple: Diamanti Per Tutti Diamond Club
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