The inbound world is becoming increasingly competitive. More companies are adopting the inbound methodology throughout their business, which makes it harder for you to stand out.
You need to do more than just drive sales. You need to connect with your customers on a deeper level. This is where a customer intimacy strategy plays a vital role in your business.
What Is Customer Intimacy?
There are many ways to look at customer intimacy. In its simplest form, the concept can be seen as a way to measure how aware you are of your customers’ needs and how aligned your business is with them.