Around 80% of Instagrammers use the platform to decide whether to buy a product or service. The defining fact that attracts them all boils down to three things: Your Instagram images, branding, and caption. These three things are in the top ten most essential aspects of a successful Instagram brand.
Ask any social media marketer who’s been creating content for years; sometimes, we still get hit a roadblock when crafting Instagram captions.
As much as Instagram is a visual social media platform, captions still play a key role in engagement, communication, and sales. And with 2,200 characters (including emoji’s and 30 hashtags) you have a lot to say to your audience to grab their attention and beat the algorithm.
