If there’s something the 21st century has taught us, it’s that one-size-fits-all solutions simply won’t cut it anymore. With the rise of the ‘unique consumer’ who wants everything to be super-personalized and hyper-relevant, companies — brands especially — need to custom-tailor their customer retention strategy to fit their own unique needs better . And the best place to start is designing a consumer-facing brand loyalty program that embodies everything your business stands for.
