Email marketing is among the most important promotional tools nonprofit organizations have at their disposal. In fact, it might just be the most important.
That sounds like an exaggeration, but it’s far from that. When profit is not your goal, you need to be able to effectively reach prospective donors and other key audiences on a more limited budget. ROI becomes especially important, as does the personalized messaging aspect that email brings with it.
And yet, it can be difficult to manage if you’re not an expert in the field. So let’s get started on turning that around.
