To say that 2020 has changed the B2B marketing landscape is quite possibly the understatement of the century! And there’s no industry that’s felt the seismic shift in marketing more than the B2B sector of businesses.
If your company is in the B2B space, historically, your primary marketing expenditure was events. For B2B companies, trade shows were the venue where you could showcase your products or services, meet current clients, and ideally meet prospective clients. In one fell swoop, all of that came to a crashing end.