Top

Account-Based Marketing Software & Tools

March 27, 2019

Choosing the right account-based marketing software can be a messy process.

Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Whether you need certain tools depends on the scale of your program or your target accounts.

Ultimately, a successful ABM campaign needs to solve three problems. Software can help with each:

  1. Identify the right accounts and targets within them.
  2. Deliver tailored marketing and sales messaging to those people.
  3. Measure how they respond.

Read More on Business 2 Community